As in Consumer Segmentation,many Marketers Believe That ________ and ________

question 7

Multiple Choice

As in consumer segmentation,many marketers believe that ________ and ________ provide the best basis for segmenting business markets.

• A)geographic;demographic segmentation
• B)user status;user loyalty
• C)buying behaviour;benefits
• D)age,life-cycle;psychographic segmentation
• E)income;usage rate

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Definitions:

Delaying Marriage

The decision to postpone entering into a legally recognized union or partnership until a later age.

Coworkers

Individuals who work together in the same organization or workplace.

Spouse

A partner in a marriage or civil union, legally bound to another individual, sharing household, familial, and social responsibilities.

Live Alone

The state or decision of residing in a household by oneself, without cohabitation with family or roommates.