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Your Assignment at Work Is to Divide Buyers into Different

question 90

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Your assignment at work is to divide buyers into different groups based on social class,lifestyle,and personality characteristics.After a planning session with the marketing and sales staff,you issue a memo to upper management recommending psychographic segmentation.You are right on target.


Definitions:

Constraint on Learning

Factors or conditions that limit or influence the process and effectiveness of learning.

Instinctive Drift

A phenomenon where learned behavior reverts to an organism's instinctual patterns, overriding conditioning.

Pigs

Domesticated mammals known for their intelligence, social behavior, and as a source of food products.

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