Unlike Many Other Hotel Groups Which Develop Different Service Offerings

question 154

Multiple Choice

Unlike many other hotel groups which develop different service offerings for different market segments,the Four Seasons group has elected to focus its marketing efforts on the luxury hotel market.As a result,the company has been able to achieve operational efficiencies in production,distribution and promotion,all of which translates into higher rates of return.The Four Seasons segmentation approach is best described as ________.

• A)undifferentiated
• B)differentiated
• C)concentrated
• D)dispersed
• E)tightly targeted

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Definitions:

Five-step Progression

A sequential approach or methodology, often applied to processes requiring stages of development or evaluation.

Health Care Entity

An organization involved in the provision of medical, surgical, dental, or other health services.

Acquirer's Accounting

The accounting method used by an acquiring company to record the assets, liabilities, and non-controlling interests of an acquired company.

Date of Combination

The specific date when two or more entities come together to form one entity or begin to operate as a combined entity.