Target Marketing Sometimes Generates Controversy and Concern

question 121

Multiple Choice

Target marketing sometimes generates controversy and concern.Issues usually involve the targeting of ________ consumers with ________ products.

• A)elderly;expensive
• B)young;appealing
• C)vulnerable;marketing
• D)vulnerable or disadvantaged;controversial or potentially harmful
• E)mass market;deceptive

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Definitions:

Etic

An approach in cultural studies and anthropology that describes cultures from an outsider's perspective without adopting any cultural bias.

Emic

A perspective in anthropology and related fields that emphasizes understanding cultural behaviors and beliefs from within the cultural context itself.

Idiographic

An approach focusing on the individual and understanding the unique aspects of that particular individual.

Quantitative Research

A research method focusing on obtaining data through measurable and typically numeric methods to understand patterns, relationships, or causal effects.