Of the Following,the Best Starting Point to Understanding How Consumers

question 132

Multiple Choice

Of the following,the best starting point to understanding how consumers respond to various marketing efforts is the ________ model of a buyer's behaviour.

• A)belief
• B)subculture
• C)generational
• D)stimulus-response
• E)societal

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Definitions:

Culture

The learned and shared way of thinking and acting among a group of people or society.

Interpersonal Communication

The exchange of information, feelings, and meanings between two or more people through verbal and/or non-verbal methods.

Feedback

Information received about the effect of an action or decision, which can be used to adjust future actions or decisions.

Practice

Repeated exercise or performance of an activity or skill so as to acquire or maintain proficiency in it.