Five Different Roles Can Be Identified in Most Buying Processes

question 40

Multiple Choice

Five different roles can be identified in most buying processes.Which of the following is NOT normally considered to be a decision role?

• A)initiator
• B)influencer
• C)decider
• D)user
• E)opinion-leader

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Definitions:

Individualistic

Characterizing a perspective or approach that emphasizes the moral worth of the individual and the importance of personal independence and self-expression.

Hazan and Shaver

Researchers known for their contributions to the study of attachment theory, particularly in applying the theory to adult romantic relationships.

Attachment Style

Patterns of how individuals emotionally bond and relate to others, often formed during childhood.

Reassurance

The act of providing comfort or confidence to someone, often by easing their doubts or fears.