Your Marketing Department Is Attempting to Improve Strategic Decision Making,track

question 68

Multiple Choice

Your marketing department is attempting to improve strategic decision making,track competitors' actions,and provide early warning of opportunities and threats.To achieve this goal,which of the following would be the best for the department to use?

• A)internal databases
• B)external databases
• C)marketing intelligence
• D)the internet
• E)company reports only

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Definitions:

CoolMax

A brand of fabric known for its moisture-wicking properties, designed to keep the body cool and dry by drawing sweat away from the skin.

DuPont

A science and technology company that was originally founded in 1802 as a gunpowder mill and has since diversified into various sectors including materials, chemicals, and healthcare.

Trial Stage

A phase in the product adoption process where consumers first use a product on a limited basis to assess its value.

Innovation Stage

The phase in the product life cycle where a new product is introduced to the market and begins to grow in acceptance and use.