Your Assistant Wants to Use Secondary Data Exclusively for the Current

question 74

Multiple Choice

Your assistant wants to use secondary data exclusively for the current marketing research project.You advise him that the use of secondary data has some potential problems.Which of the following is NOT one of them?

• A)It may not exist.
• B)It may not be relevant.
• C)It may not be impartial.
• D)It is generally more expensive to obtain than primary data.
• E)It may not be current.

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Definitions:

American College Testing

A standardized test used for college admissions in the United States that assesses a student's readiness for college-level work.

Margin of Error

A measure of the range of values below and above the sample statistic in a confidence interval within which the true population parameter is expected to lie.

Sample Mean

The mean of a set of samples, obtained by adding all the values together and then dividing by the total count of observations.

Weekdays

The days of the week typically considered as working days, usually Monday through Friday, excluding the weekend.