When a Marketing Manager Discusses Factors and Forces Outside Marketing

question 31

True/False

When a marketing manager discusses factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers,she is talking about the external marketing concept.

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Definitions:

Subdivision

The act of dividing land into plots or pieces that may be developed, sold, or otherwise used separately.

Statute of Frauds

A legal principle requiring certain types of contracts, such as those involving land, to be in writing and signed by all parties to be enforceable.

Exceptional Coverage

Special or unusual insurance coverage that goes beyond the standard policy, catering to specific or extraordinary needs.

Adjuster

A professional who investigates insurance claims to determine the extent of the insurer's liability.