The Microenvironment Consist of the Forces Close to the Organisation

question 113

Short Answer

The microenvironment consist of the forces close to the organisation that affect its ability to serve its customers-the organisation,marketing channel firms,customer markets,________ and publics.

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Definitions:

Tend-And-Befriend

A theory proposing that women are more likely to respond to stress by nurturing others and forming social alliances, rather than the commonly known "fight-or-flight" response.

Fight-Or-Flight

A physiological response to perceived harmful events, attacks, or threats to survival, triggering a choice to confront or escape the situation.

General Adaptation Syndrome

A triphasic reaction (comprising alarm, resistance, and exhaustion stages) to stress experienced by the body.

Viral Infections

Diseases caused by viruses, microscopic organisms that invade living cells and replicate, often leading to illness.