Marketers Are Most Effective When They Appeal to ________ Rather

question 121

Multiple Choice

Marketers are most effective when they appeal to ________ rather than when they ________.

• A)exciting new inventions;use old ones
• B)teenagers;target older people
• C)existing wants;attempt to create new ones
• D)emotions;appeal to actual needs
• E)the mass market;appeal to market segments

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Definitions:

Partnerships

An official business setup involving two or more partners, sharing both the management responsibilities and the earnings.

Net Income

The total revenue of a business minus total expenses, taxes, and costs, representing the profit made during a specific period.

Corporations

Legal entities established under corporate law that are distinct from their owners and shareholders, having rights and responsibilities and capable of conducting business.

Human Capital

The skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization or country.