When a Company Makes Marketing Decisions by Considering Consumers' Wants

question 104

Multiple Choice

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing.

• A) value
• B) societal
• C) sense-of-mission
• D) consumer-oriented
• E) customer-value

---

Definitions:

Indirect Approach

A communication strategy where the main points are not stated directly at the beginning but are introduced gradually.

Bad News

Information that is unwelcome, distressing, or disappointing to the recipient, similar to negative messages but often more personal or impactful.

Audience Shock

A reaction from the audience characterized by surprise, disbelief, or dismay, often caused by unexpected information or the manner in which it's presented.

Indirect Approach

A communication strategy that addresses the main point or issue at the end of the message, often used to soften bad news.