In Assessing Database Marketing Performance,marketers Are Advised to ________

question 25

Multiple Choice

In assessing database marketing performance,marketers are advised to ________.

• A)use 'average purchases' across all accounts
• B)not use 'average purchases' but talk about individual accounts
• C)award points to criteria such as recency of purchase,frequency of purchase and monetary value of purchase to identify worthwhile accounts
• D)avoid schemes that award points to criteria such as recency of purchase,frequency of purchase and monetary value of purchase to identify worthwhile accounts
• E)B and C only

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Definitions:

Retina

The light-sensitive layer of tissue at the back of the inner eye that converts light images into nerve signals sent to the brain.

Lateral Geniculate

A specialized cell structure in the thalamus that plays a crucial role in processing and relaying visual information from the retina to the visual cortex.

Striate Cortex

Another term for the primary visual cortex (V1), located in the occipital lobe, responsible for processing visual information.

Temporal Lobe

A region of the cerebral cortex associated with processing sensory input into derived meanings for the appropriate retention of visual memory, language comprehension, and emotion association.