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A gutter installation company,in the past,generated most of its sales through telemarketing but now uses direct mail to reach prospective customers.Which of the following most likely explains the reason that the firm switched from telemarketing to direct mail?
Nonprofit Organizations
Entities that operate for a collective, public or social benefit, rather than to generate profits for owners or investors.
Environmental Scanning
A process used by companies to monitor their external and internal environments to detect early signs of opportunities and threats that may influence future strategies.
Market Opportunities
Identifiable segments within a market where a company can focus its efforts to offer a product or service that meets a need, often through competitive advantage.
Recession
A phase of brief economic downturn characterized by decreased trade and manufacturing activity, typically recognized by a drop in Gross Domestic Product for two consecutive quarters.
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