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Do-not-call legislation has made telemarketing an ineffective form of direct marketing.
Freud's Personality
A theory by Sigmund Freud that human personality is complex and has three distinct parts: the id, ego, and superego.
Id
The unconscious system of the personality, which contains the life and death instincts and operates on the pleasure principle; source of the libido.
Iceberg Metaphor
A psychological model used to describe the conscious mind as the tip of the iceberg visible above water, with the unconscious mind as the larger mass below water.
Consciousness Levels
Refers to the varying degrees of awareness individuals have of themselves and the environment around them.
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