Because Customers Almost Always Have Objections During the Presentation or Closing

question 106

True/False

Because customers almost always have objections during the presentation or closing step of the selling process,all salespeople need training in the skills of handling objections.

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Definitions:

Average Variable Cost

The total variable cost divided by the number of units produced, reflecting the variable cost of producing each unit.

Marginal Cost

The cost of producing one additional unit of a good or service, often considered in decision-making about production levels.

Marginal Revenue

The additional income earned from selling one more unit of a good or service; it's a crucial concept for decision-making in businesses.

Economic Profit

The total revenue of a business minus its explicit and implicit costs, representing the surplus remaining after accounting for all costs, including opportunity costs.