Marketing Communications That Take Advantage of Social Networking Processes by Getting

question 144

Multiple Choice

Marketing communications that take advantage of social networking processes by getting consumers themselves to spread information about a product or service to others in their communities is known as ________ marketing

• A)virtual
• B)direct
• C)public
• D)relationship
• E)buzz

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Definitions:

Revising

The process of reviewing and altering a document or work to improve its content, structure, and clarity, often in response to feedback.

Editing

The process of revising and correcting text, video, or audio to improve clarity, quality, and coherence before final publication or presentation.

Boilerplate

Language from a previous document that a writer includes in a new document. Writers use boilerplate both to save time and energy and to use language that has already been approved by the organization’s legal staff.

Business Documents

Written records or materials used in the course of business operations, including contracts, reports, and memos.