Which of the Five Major Promotion Tools Is Concerned with Building

question 45

Multiple Choice

Which of the five major promotion tools is concerned with building up a positive corporate image and handling unfavourable rumours,stories and events?

• A)sales promotion
• B)personal selling
• C)direct marketing
• D)public relations
• E)indirect marketing

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Definitions:

Phobias

Intense, irrational fears of specific objects, activities, or situations that lead to avoidance behavior.

Irrational Fears

Fears that are disproportionate to the actual danger posed by a specific object or situation, often not based on logic or reason.

Dysphoria

A state of unease or generalized dissatisfaction with life.

Lesbians

Women who are emotionally, romantically, and/or sexually attracted to other women.