Advertisers Should Use Comparative Advertising Appeals Cautiously

question 143

Multiple Choice

Advertisers should use comparative advertising appeals cautiously.Which of the following is NOT one of the dangers of comparative advertising?

• A)It has the potential to invite negative or unwanted competitive responses.
• B)It can upset competitors.
• C)It can lead to litigation,especially when comparisons are unfounded or unfair.
• D)It is not legal in Australia or New Zealand.
• E)It has the potential to lead to an advertising war.

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Definitions:

Procedures

Named sections of code designed to perform a specific task, similar to functions, but sometimes without returning a value.

Procedure

A set of coded instructions that performs a specific task; similar to a function but may not return a value.

Method

A function associated with an object in object-oriented programming, which allows the object to perform actions or operations.

C

A general-purpose programming language developed in the early 1970s, known for its efficiency and control over system resources.