Which of the Following Criteria Should Be Evident in a Successful

question 155

Multiple Choice

Which of the following criteria should be evident in a successful advertising appeal?

• A)meaningful,believable and distinctive
• B)distinctive,objective and measurable
• C)customer-focused and competitor-centred
• D)emotional,entertaining and product-focused
• E)simple,short and striking

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Definitions:

Demand

It represents the quantity of a good or service that consumers are willing and able to purchase at various prices.

Supply

The total amount of a product or service that is available to consumers.

Elastic

Describes a situation where the demand for a good or service significantly changes in response to a change in price.

Optimal Tax

A taxation principle aiming to maximize economic efficiency without imposing undue burdens or distortions.