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Apple Recently Ran Ads Featuring Real People Who Had Switched

question 100

Multiple Choice

Apple recently ran ads featuring real people who had switched from Microsoft Windows-based PCs to Apple Macs.When companies use people,actors or sports celebrities as product endorsers,what kind of execution style is being used?


Definitions:

Cost Concept

An accounting principle that states that all goods and services purchased by a business should be recorded at their cost price.

Appraisal

The process of professionally estimating the value of a property, typically performed by a certified appraiser.

Market Value

The current price at which an asset or service can be bought or sold in the open market.

Purchase Price

The purchase price is the amount of money paid to buy an asset, product, or service.

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