The Media Planner Looks Both at the Total Cost of Using

question 7

Multiple Choice

The media planner looks both at the total cost of using a medium and at the ________.

• A)cost per thousand persons reached
• B)cost of premium offers
• C)cost of the magazine it is using
• D)opportunity cost
• E)continuity cost

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Definitions:

Amortization Table

A schedule that details each payment on an amortizing loan (such as a mortgage), including how much of each payment is interest vs. principal and the remaining balance.

Semiannual Interest

Semiannual interest is interest that is calculated and paid twice a year on investments or loans.

Straight-Line Method

A depreciation technique that allocates an equal amount of depreciation expense over the useful life of an asset.

Semiannual Interest

Interest payments made twice a year on investments or loans.