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Public relations seeks to build goodwill with all the organisation's various publics.Public groups that represent potential targets for the company's PR messages are likely to include local communities,news media,legislators and government and shareholders.
Common Goal or Purpose
A shared objective or aim that unites members of a group or organization, guiding their actions and decisions towards a mutual outcome.
Organizational Focus
The concentration of an organization's efforts and resources on a specific strategic objective, area of operation, or target market.
Rallying Point
A focus or event that unites and motivates a group of people towards a common goal.
Organizational Cultures
The shared values, beliefs, traditions, and practices that influence the way members of an organization interact with each other and approach their work.
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