A Producer Sells Its Products to K-Mart,who Then Onsells Them

question 16

Multiple Choice

A producer sells its products to K-Mart,who then onsells them to the consumers.This is an example of a(n) ________.

• A)direct marketing channel
• B)producer channel
• C)indirect marketing channel
• D)retailer channel
• E)corporate vertical marketing system

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Definitions:

Systematic Desensitization

Is a behavioral therapy technique used to reduce phobic reactions through gradual exposure to the feared object or situation combined with relaxation exercises.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus, leading to a learned response.

Transference

In psychoanalysis, the redirection of feelings and desires originally experienced in childhood toward a new object, such as a therapist.

Biological Therapy

Treatment that uses living organisms, substances derived from living organisms, or laboratory-produced versions of such substances to treat disease.