Which of the Following Statements Is NOT Correct

question 89

Multiple Choice

Which of the following statements is NOT correct?

• A)It is always appropriate to create a sense of excitement from buying,using and experiencing products.
• B)Marketing managers retain customers by ensuring that branded goods,services and experiences offer intrinsic value.
• C)There are instances where creating excitement might be inappropriate.
• D)All of the above.
• E)None of the above.

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Definitions:

Revenue Enhancement

Revenue enhancement refers to strategies and actions taken by a company to increase the income it generates from its business activities.

Acquisitions

The process of a company purchasing the majority or all of another company's shares to gain control of that company.

Poison Pill Defense

A tactic employed by corporations to fend off unwanted takeovers by decreasing their appeal to would-be acquirers.

Share Price

The cost of a single share of a company's stock.