The Apex Corporation Has Sold the Same Product Since Its

question 60

Multiple Choice

The Apex Corporation has sold the same product since its entry into the marketplace.Each time the sales of its product have slipped,the firm has responded by cutting prices and increasing promotions.In spite of its efforts,sales continued to decline.Apex's 'product-focused' response is evidence of ________.

• A)a profit-maximisation philosophy
• B)production myopia
• C)maximisation myopia
• D)marketing myopia
• E)the marketing concept

---

Definitions:

Opportunity Cost

The loss of potential gain from other alternatives when one particular option is chosen over others.

Graduate Program

An advanced academic course of study that follows a bachelor's degree, typically culminating in a master's or doctoral degree.

Annual School Expenses

Yearly financial costs associated with education, including tuition, fees, books, and living expenses.

Opportunity Cost

Letting go of potential advantages from other choices when one is firmly selected.