According to the Text,the Three Most Commonly Used Measures of Marketing

question 31

Multiple Choice

According to the text,the three most commonly used measures of marketing performance are ________.

• A)sales,market share and profits
• B)customer lifetime value,share of relationships and customer equity
• C)share of distribution,share of voice and share of wallet
• D)share of volume,share of value and brand equity
• E)None of the above.

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Definitions:

Blended Family

A family unit composed of a couple and their children from this and all previous relationships.

Power

The capacity or ability to direct or influence the behavior of others or the course of events.

Clarify

To make a statement or situation less confused and more comprehensible by explaining or resolving uncertainties.

Self-Determination

The process or right of individuals and societies to control their own destiny and make their own choices independently.