Similar Consumer Needs Around the World Suggest That a Strategy

question 41

True/False

Similar consumer needs around the world suggest that a strategy of adapted global marketing is appropriate for most international firms.

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Definitions:

Group Attribution Error

The tendency to overattribute the behavior of individuals within a group to their character rather than to external circumstances.

Law of Small Numbers

A cognitive bias that leads people to draw broad conclusions from small samples.

Stereotypes

Oversimplified generalizations about a group of people that often ignore individual differences, sometimes resulting in prejudiced attitudes or discriminatory actions.

Prejudicial

Showing prejudice or bias, leading to unfair treatment or judgments of others based on preconceived opinions rather than individual merit.