The table below shows the payoffs to the running of negative and clean political ads by two political candidates.The payoffs are the increase or decrease in the number of voters willing to vote for the candidate. 
-Given the payoff matrix,running negative ads is __________ for __________.
Definitions:
Actuarially Determined
Calculated using actuaries' methods and assumptions, typically in the context of pension plans and insurance.
Discount Rate
The interest rate used in discounted cash flow (DCF) analysis to determine the present value of future cash flows or investments.
Pension Plan
A retirement plan that requires an employer to make contributions into a pool of funds set aside for a worker's future benefit.
Cumulative Unrecognized Loss
Losses that have not been realized through a transaction and are not reflected in financial statements, often relating to investments or assets held.
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