The table below shows the payoffs to the running of negative and clean political ads by two political candidates.The payoffs are the increase or decrease in the number of voters willing to vote for the candidate. 
-Given the payoff matrix,running negative ads is __________ for __________.
Definitions:
Q21: Refer to the above decision tree.Suppose that
Q27: Marketers should look beyond the attributes of
Q32: Refer to the payoff matrix above.The game
Q38: Selecting which segments of a population of
Q41: When players cannot achieve their goals because
Q54: Shania works hard to foster an emotional
Q96: _ includes all activities involved in selling
Q107: Leadership in which type of marketing system
Q116: _ is the first step in creating
Q159: A firm that exercises some control over