The Time Spent Researching the Quality and Reliability of DVD

question 133

Multiple Choice

The time spent researching the quality and reliability of DVD players

• A) is not part of the total cost of a DVD player.
• B) has risen due to the Internet,and hence the total cost of purchasing a DVD player has also risen.
• C) has not been affected by the Internet.
• D) has fallen due to the Internet,and hence the total cost of purchasing a DVD player has also fallen.
• E) is only a cost if you do not purchase a DVD player.

---

Definitions:

Posttest the Promotion

The process of evaluating the effectiveness of a promotional campaign after its completion to gauge its impact on consumer awareness, perception, and behavior.

Design the Promotion

The process of creating and planning marketing strategies to increase the awareness or sales of a product or service.

State the Mission

involves clearly expressing the purpose, goals, and values of an organization.

Hierarchy of Effects

A sequence of stages a consumer goes through, from initial awareness of a product to actual purchase, typically including stages such as knowledge, liking, preference, conviction, and purchase.