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The market demand curve is
Revenue Variance
The difference between the actual revenue earned and the budgeted or expected revenue.
Spending Variances
Differences between the budgeted amount of expense and the actual amount spent.
Customers Served
The number of customers who have purchased or utilized a service from a business within a given time period.
Planning Budget
A budget prepared for a specific level of activity; it may be adjusted or reevaluated based on the level of activity actually achieved.
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