A Collective Good Is One That Is

question 50

Multiple Choice

A collective good is one that is

• A) nonrival but excludable.
• B) rival but nonexcludable.
• C) consumed by more than one person.
• D) both nonrival and nonexcludable.
• E) designed to benefit society collectively.

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Definitions:

Social Marketing

The use of marketing principles and techniques to influence target audience behaviors that benefit society as a whole, as well as the individual.

Nonprofit Organizations

Organizations that operate for purposes other than making a profit, often focusing on social, educational, or charitable activities.

Metrics

Quantitative measures used to track and assess the status of a specific process, performance, or outcome.

Credence Properties

Characteristics of a product or service that are difficult or impossible for consumers to evaluate even after purchase and use, such as the expertise of a medical procedure.