According to the Cost-Benefit Principle,the Incentive to Save $10 on a Product

question 85

Multiple Choice

According to the cost-benefit principle,the incentive to save $10 on a product is

• A) directly dependent on the price of the product.
• B) purely a question of whether it is worth it to do what is necessary to receive the $10 of savings.
• C) stronger if the $10 is a large percentage of the list price of the product.
• D) inversely related to the price of the product.
• E) weaker if the $10 is a small percentage of the list price of the product.

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Definitions:

Negative Information

Details or facts that may be perceived as unfavorable or disappointing.

Unhappy Customers

Individuals who are dissatisfied with a product or service provided by a business, leading to potential complaints or loss of business.

Larger Audience

Refers to reaching a broader group of people or a wider demographic through a particular medium or message.

Persuasive Messages

Communications designed to influence the attitudes or behaviors of others through logical or emotional appeals.