Servicescape Refers to the Physical Surrounding in Which the Service

question 176

True/False

Servicescape refers to the physical surrounding in which the service is delivered.

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Definitions:

Real-world Contexts

Situations, conditions, or environments that occur outside of a controlled or theoretical setting.

Usability Study Settings

The environments or arrangements under which usability studies are conducted to assess the user-friendliness of products or systems.

Focus Groups

A research method involving guided discussions with selected groups of individuals to gain insights or feedback on specific topics.

Relative Importance

The level of significance or priority of one item, idea, or action in comparison to others within the same context.