Which of the Following Is NOT One of the Predictive

question 119

Multiple Choice

Which of the following is NOT one of the predictive variables chosen by the profitability regression model used by La Quinta Inns?

• A) the price of the inn
• B) median income levels
• C) the state population per inn
• D) the location of nearby colleges
• E) the number of inns in a region

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Definitions:

Societal Marketing Trend

A marketing approach that considers not only the company's requirements but also the consumers' needs and society's long-term interests.

Public Relations Exercise

Activities designed to manage and improve the public image and relationships of an organization with its stakeholders.

Transactional Marketing

A business strategy focusing on single, "point of sale" transactions, emphasizing maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.

Sustainable Development

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs, emphasizing a balance between economic growth, environmental protection, and social equity.