Examlex
In a sentence or two, summarize the contribution of Philip Crosby to quality management.
Feature Creep
The tendency for products to become overly complex due to the continuous adding of features, often compromising usability and functionality.
Inert Set
A group of brands that a consumer is aware of but is indifferent towards when making a purchase decision.
Brand Choices
The decision process and factors influencing why consumers prefer one brand over others within a product category.
Internal Search
The cognitive process by which individuals recall information from memory, such as past experiences or knowledge, as part of the decision-making process.
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