Briefly Describe How "The Unexpected" Makes Short-Term Scheduling at Delta

question 22

Essay

Briefly describe how "the unexpected" makes short-term scheduling at Delta Airlines a challenge.Also describe how Delta meets that challenge,and achieves competitive advantage through short-term scheduling.

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Definitions:

Buying Intentions

The likelihood or propensity of consumers to purchase a product or service in the near future.

Future Purchases

Refer to transactions that are expected to occur in the future, based on patterns, intentions, or marketing strategies.

Form Utility

The value added to goods through changes in their form or composition, making them more desirable or useful to consumers.

Digital Marketspace

An online environment where goods and services are bought and sold.