Which of the Following Would NOT Typically Be Considered as Part

question 91

Multiple Choice

Which of the following would NOT typically be considered as part of a manufacturing firm's supply chain?

• A) suppliers
• B) distributors
• C) wholesalers
• D) retailers
• E) landscaping contractors

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Definitions:

Marketing Channel Functions

Activities involved in moving goods from producers to consumers, including distribution, promotion, and price setting.

Product Assortment

The variety and mix of products that a retailer offers to its customers.

Traditional Marketing Channels

Refers to the paths or routes through which goods and services flow from the producer to the consumer, typically including print media, television, radio, and face-to-face sales.

Digital Marketing Channels

Online platforms and tools used for promoting and selling products or services, such as social media, email, and websites.