________ Describes Using One Supplier for a Component and a Second

question 50

Short Answer

________ describes using one supplier for a component and a second supplier for another component, where each supplier acts as a backup for the other.

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Definitions:

Feature

Any physical characteristic of a product.

Advantage

The performance characteristic of a product that describes how it can be used or will help the buyer.

Benefit

A favorable result the buyer receives from the product because of a particular advantage that has the ability to satisfy a buyer’s need.

Trial Close

A sales technique where the seller proposes a closing question or statement to gauge the buyer's readiness to complete the purchase.