Brian Is a Life Insurance Agent

question 13

Multiple Choice

Brian is a life insurance agent.He is licensed to represent one company and has been assigned a territory.In addition to marketing life insurance products in the territory,Brian is also responsible for recruiting,training,and motivating new agents for the company in his territory.Brian is a(n)

• A)exclusive agent.
• B)general agent.
• C)insurance broker.
• D)personal-producing general agent.

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Definitions:

Depth of Processing

A theory suggesting the depth (shallow to deep) of mental processing affects memory recall; deeper processing leads to better recall.

Retroactive Interference

The phenomenon where newly learned information interferes with the recall of information learned previously.

Proactive Interference

The phenomenon where old memories interfere with the recall of new memories.

Encoding Specificity Principle

The principle that recall is most effective when information available at the time of recall is similar to the information available at the time of encoding.