Advantages of the Direct Response System for Marketing Life Insurance

question 11

Multiple Choice

Advantages of the direct response system for marketing life insurance include which of the following?
I.Advertising can be specifically directed to selected markets.
II.Complex products can be easily sold.

• A)I only
• B)II only
• C)both I and II
• D)neither I nor II

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Definitions:

Transference

In psychoanalysis, the redirection of feelings and desires, especially those unconsciously retained from childhood, toward a new object, often the therapist.

Psychoanalyst

A mental health professional skilled in analyzing and treating psychological problems and disorders using psychoanalysis.

Small Gifts

Tokens of appreciation or affection, typically of low monetary value, given to express gratitude, love, or friendship.

Eclectic Approach

An approach to psychotherapy that, depending on the client’s problems, uses techniques from various forms of therapy.