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John B.Watson emphasized that
Independent Retailers
Independent retailers are businesses that are privately owned and operated, distinct from larger chain or franchise stores, often characterized by a high level of personal service and uniqueness.
Contractual Systems
Legal agreements that establish the terms and responsibilities between parties, often used in franchising, licensing, and distribution arrangements.
Level Of Service
A measure of the quality of service provided to customers, often evaluated against a set standard or customer expectations.
Self-Service Retailers
Retail outlets where customers serve themselves, selecting products without the direct assistance of staff.
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