Some of Pavlov's Dogs Learned to Salivate to the Sound

question 47

Multiple Choice

Some of Pavlov's dogs learned to salivate to the sound of one particular tone and not to other tones.This illustrates the process of

• A) higher-order conditioning.
• B) extinction.
• C) spontaneous recovery.
• D) discrimination.

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Definitions:

Fixed Costs

Expenses that do not change with the level of production or sales activity, such as rent, salaries, and insurance premiums.

Unit Contribution Margin

The difference between the selling price per unit and the variable cost per unit, indicating how much each unit sold contributes to fixed costs and profits.

Break-even Point

The production level at which total revenues equals total expenses, resulting in neither profit nor loss.

Mixed Cost

Expenses that have both a fixed and variable component, changing somewhat in response to changes in production volume or activity levels.