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The Tendency to See Complete Letters on a Neon Sign,even

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The tendency to see complete letters on a neon sign,even though some of the bulbs are burned out,illustrates the principle of


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Secondary Data

Information that has been previously collected for other purposes, but is being utilized for a current research project or analysis.

Alternative Purposes

Uses for an item, service, or space that differ from its originally intended or most common use.

Information Collected

Data or facts obtained through research, observation, or documentation that are used for analysis or decision-making.

Taking Action

The phase of implementing strategies or decisions in order to achieve specific objectives.

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