Sensation Is to ________ as Perception Is to ________

question 95

Multiple Choice

Sensation is to ________ as perception is to ________.

• A) encoding;detection
• B) detection;interpretation
• C) interpretation;organization
• D) organization;accommodation

Understand the components of the ABC model of attitudes and how they influence consumer behavior.

Grasp the concept of learning in consumer behavior, including how marketers can influence consumer learning.

Identify the levels of Maslow's hierarchy of needs and how they relate to consumer motivations and marketing strategies.

Comprehend the concept of low and high-involvement purchases and the factors influencing these purchase decisions.

---

Definitions:

Piaget's Approach

A theory of cognitive development that describes how children construct a mental model of the world through stages of learning and understanding.

Short-term Memory

The capacity for holding a small amount of information in an active, readily available state for a short period of time.

Working Memory

A cognitive system with a limited capacity that is responsible for temporarily holding information available for processing.

Sensory Memory

The shortest-term element of memory, which allows individuals to retain impressions of sensory information after the original stimuli have ended.