Subliminally Presented Stimuli

question 5

Multiple Choice

Subliminally presented stimuli

• A) can sometimes be consciously perceived.
• B) effectively influence purchases of consumer goods.
• C) increase our absolute thresholds for visual images.
• D) are usually mentally processed as completely as any other stimuli.

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Definitions:

Hyperpolarizing

Pertains to the increase in a cell's membrane potential, making it more negative.

Photoreceptor Cell

A photoreceptor cell is a type of specialized neuron found in the retina of the eye, responsible for converting light into electrical signals that can be interpreted by the brain as visual images.

Rods

Photoreceptor cells in the retina of the eye, highly sensitive to light, which enable vision in low light conditions.

Malleus

A small bone in the middle ear that transmits sound vibrations from the eardrum to the incus, also known as the "hammer."