Systematic Desensitization Involves the Use of

question 199

Multiple Choice

Systematic desensitization involves the use of

• A) aversive conditioning.
• B) stress inoculation training.
• C) unconditional positive regard.
• D) progressive relaxation.

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Definitions:

Authenticity Risk

The possibility that a brand or product may lose its perception of genuineness or originiality in the eyes of consumers.

New Coke

A reformulation of Coca-Cola introduced in 1985, which was a major marketing failure and led to the return of the original formula as "Coca-Cola Classic."

Classical Recipe

A traditional set of instructions for making a specific dish, typically passed down through generations.

Crisis of Consistency

The challenge brands face in maintaining uniformity and reliability in their values, messages, and customer experiences across different platforms and over time.