Examlex
Severe,debilitating depression is to ________ as chronic,low-grade depression is to ________.
Positioning
The effort to influence consumer perception of a product or brand relative to the perception of competing brands.
Micromarketing
Tailoring products, services, and marketing programs to suit the tastes of specific individuals and locations.
Concentrated Targeting
A market strategy where a business focuses its marketing efforts on a single market segment using one marketing mix.
Micromarketing
Tailoring products, services, and marketing campaigns to suit the tastes and preferences of specific local markets or customer segments.
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