Just Hearing Someone Reading a Neutral Text in a Sad

question 68

Multiple Choice

Just hearing someone reading a neutral text in a sad voice creates "mood contagion" in listeners.This best illustrates

• A) conformity.
• B) informational social influence.
• C) the chameleon effect.
• D) deindividuation.

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Definitions:

Promotional Mix

The combination of advertising, personal selling, sales promotion, public relations, and direct marketing methods used to reach target customers and achieve marketing goals.

Pull Strategy

A marketing strategy designed to create demand for products directly from consumers, leading retailers to stock the product due to increased consumer demand.

Retailers

Businesses that sell goods or services directly to consumers, often in small quantities.

Push Strategy

A marketing strategy focused on pushing products through the distribution channels to the end consumers by promoting goods to wholesalers, retailers, or directly to consumers.